Welcome back family to another episode of the BizMode Podcast. As an entrepreneur, one of the first questions you should answer is: who is your ideal customer. Your customer profile is changing constantly and it is becoming more multicultural every day. Our guest for this episode is Mario X. Carrasco. Mario is a Co-Founder and Principal with ThinkNow. ThinkNow is a technology-driven culture insights agency. They help companies and government agencies discover the cultural drivers that drive consumer decisions.
A couple of gems from my chat with Mario.
1) You have to focus on your client and your consumer. You have to listen to what they need and build to that need.
2) We are in a remote/work from home world. You can still stay connected with your team by making sure you show up for them and making yourself available. I got to chat with a fellow introvert and learn about what helps him recharge and stay present. Enough about my takeaways, let us know what you got from this episode. Now, onto Mario Carrasco.
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