Family, welcome back. And welcome back to biz mode. Launching a company is a challenge in and of itself. It was an even greater challenge for those of you that launched in the middle of this pandemic.
That is amazing. And for those who did I salute you. Our next guest, Carlos Aguilar did just that when he’d launched Mestizo coffee, a direct consumer brand providing coffee for those who love coffee and want to up their coffee game. What Carlos and I chatted about was the power of storytelling and how storytelling can really help you build your brand and not only keep the customers that you do have, but keep them coming back and building on new customers. What Carlos also mentioned, and all of you founders need to take note of is the power in making sure that you know your market and try to really drill down and know your market detail by detail as explicitly and as detailed as you can know it.
It’s going to provide a great sense of worth to you. It’s going to provide a lot of value to you. Uh, we also got a, a little quick take on hip hop and who he thinks was, and is underrated and maybe who didn’t get enough credit. So that was fun to do as well. Well, enough of what my takeaways were, let’s hear yours and also let’s hear directly from Carlos. Hope you enjoy.
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