“It’s not about copying. It’s about doing you, because you’re unique and there are so many people that can relate to you [and] are looking for what your interests are. So with Xelas, it was a lot of staying true to ourselves. I think what happened was we became confident bar owners. We were confident enough to say, ‘You know what? We know what we’re doing.’ And I think that this concept about reflecting who we are in the bar will work because there are a lot of people like us who like what we’re into and will feel validated with this bar.”
Some topics that were discussed include:
- From teaching to the financial industry
- Starting from a place of passion
- Building a tribe of people who align with your vision
- Preparing for entrepreneurship
- “Burn the Ships”
- Shoutout to Gabriel Paredes
- Shoutout to Chris Hernandez & Stephanie Hernandez
- Building a team and utilizing a panel interview process
- Being in tune with your intuition
- The importance of value of delegating and not letting your ego get in the way
- Creating upward mobility for your team and building them up
- Corissa’s experience doing youth development work
- The inspiration for craft beerÂ
- Funding our first bar
- Rookie mistakes in starting a business
- Crowdfunding your startup
- The evolution of our business
- The inspiration for opening Xelas in Boyle Heights
- Bringing elements of the Guanajuato bar scene to Boyle Heights
- Incorporating the Chicano/a culture
- Activism and connection to indigenous roots
- The importance and value of community
- Learning to be a role model and setting the example for the community
- Final words of advice: Commit to your vision
Contact Corissa Hernandez:
- Corissa Hernandez on Instagram | @corissahernandez
- Corissa Hernandez on LinkedIn
References & links mentioned:
- Legacy Full Circle | @legacyfullcircle
- Xelas | @houseofxelas
- Craft Beer Cellar Eagle Rock | @cbc_eaglerock
- Indiegogo Campaign for Craft Beer Cellar Eagle Rock
- The Empire Tavern | @theempiretavern
- 📚Book Recommendation: Before You Quit Your Job by Robert Kiyosaki
- 📚Book Recommendation: Think and Grow Rich by Napoleon Hill
- City Beer Store | @citybeerstore
- 📚Book Recommendation: The 50th Law by 50 Cent and Robert Greene
- 📚Book Recommendation: The Power of Intuition by Gary Klein
Let’s Work Together
Have a question about starting, running, scaling, or selling your business for Alex Bruno? Get in touch with us at info@brunogroupinc.com or give us a call today at (818) 539-2245.
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