“It’s not about copying. It’s about doing you, because you’re unique and there are so many people that can relate to you [and] are looking for what your interests are. So with Xelas, it was a lot of staying true to ourselves. I think what happened was we became confident bar owners. We were confident enough to say, ‘You know what? We know what we’re doing.’ And I think that this concept about reflecting who we are in the bar will work because there are a lot of people like us who like what we’re into and will feel validated with this bar.”

Corissa Hernandez

Co-Owner, Xelas

Some topics that were discussed include:

  • From teaching to the financial industry
  • Starting from a place of passion
  • Building a tribe of people who align with your vision
  • Preparing for entrepreneurship
  • “Burn the Ships”
  • 📣 Shoutout to Gabriel Paredes
  • 📣 Shoutout to Chris Hernandez & Stephanie Hernandez
  • Building a team and utilizing a panel interview process
  • Being in tune with your intuition
  • The importance of value of delegating and not letting your ego get in the way
  • Creating upward mobility for your team and building them up
  • Corissa’s experience doing youth development work
  • The inspiration for craft beer 
  • Funding our first bar
  • Rookie mistakes in starting a business
  • Crowdfunding your startup
  • The evolution of our business
  • The inspiration for opening Xelas in Boyle Heights
  • Bringing elements of the Guanajuato bar scene to Boyle Heights
  • Incorporating the Chicano/a culture
  • Activism and connection to indigenous roots
  • The importance and value of community
  • Learning to be a role model and setting the example for the community
  • Final words of advice: Commit to your vision

Contact Corissa Hernandez:

References & links mentioned:

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Have a question about starting, running, scaling, or selling your business for Alex Bruno? Get in touch with us at info@brunogroupinc.com or give us a call today at (818) 539-2245.

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info@brunogroupinc.com

(818) 280-8460

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